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Home Latest News Transparency In Pet Aftercare: Why The CMA Investigation Matters

Transparency In Pet Aftercare: Why The CMA Investigation Matters

Vets Services

16/03/2024

Recently, the Competition and Markets Authority (CMA) launched an investigation into the veterinary sector after concerns were raised that people were not being treated fairly since the emergence of corporate vets who have all but taken over the veterinary industry. One part of the investigation focuses on whether vets are mis-selling cremation services.

Why Transparency Matters

The CMA investigation highlights a crucial aspect of pet aftercare: transparency. Pet owners deserve a clear understanding of the cremation options available and in how their pets are stored, handled, transported and cremated. You have a right to make an informed decision, and omitting facts that may lead you to make a different choice is against the law.

At Dignity, we explain every step of your pets journey with us. You can see this in our Code of Practice. We are also independently inspected and approved by the Association of Private Pet Cemeteries and Crematoria (APPCC), ensuring you understand exactly how your pet will be cared for.

The Importance of Choice

The CMA investigation raises concerns that large veterinary groups may have incentives to only offer their own cremation services, limiting choice for vulnerable pet owners. We are grateful to the many principled staff within these chains who continue to offer Dignity as an alternative. However, many vets only offer the service of the company they own without the client so, transparency is key.

Reduced Choice, Higher Prices?

The CMA is investigating the possibility that a lack of transparency could lead to reduced choice, higher prices, and lower quality services for grieving pet owners. This could also disadvantage independent pet crematoria like Dignity who offer a more personal and respectful service for the same cost or even less than the more basic back ashes service provided through the vet.

Supporting Informed Choices

By raising awareness, people can choose the service they want rather than the option their vet gives them. In this way, the CMA investigation will hopefully empower pet owners. This knowledge allows pet owners to make the right choice for them.

Preparing For When The Time Comes

While planning for a pet’s passing can be difficult, doing your own research ahead of the day and pre-arranging cremation services offers you peace of mind during an emotional time.

You can tell us your wishes ahead of time and even set up a pre-payment plan to spread the cost.

Together, we can ensure pet families have the information and support they need to make informed decisions during a difficult time.

Dignity Pet Crematorium: Because Every Pet Deserves Respect.

Please spread the word to friends and family. Visit Pet Cremation Services to find out how to choose a pet crematorium you can trust.

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    Winchfield, Hook
    Hampshire
    RG27 8BU
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